OPTIMUM OUTLET 2010 ICSC COMMENDATION AWARD

Optimum is a family-oriented outlet centre with a substantial amount of apparel, family entertainment, and food and beverage offerings. It is a next-generation outlet centre that offers both value and experience. It is located in the rapidly developing Anatolian side of Istanbul. The site is strategically located in the heart of Kadiköy on the E5, which offers good accessibility and visibility. The modern architecture and design underline the fresh image of this new experience. Despite the negative general perception of the outlet centre design in the world, Optimum’s goal is to offer a good quality environment with well-designed public areas and amenities to its visitors.